Baidu Inc (BIDUN) — Long-term Investment Intensity
Baidu Inc (BIDUN) has a Long-term Investment Intensity of 37.6% as of December 2025. Long-term investments of MX$168.78 Billion represent 37.6% of total assets of MX$449.16 Billion. A higher ratio indicates a company with significant capital committed to long-duration strategic positions. Check how aggressively does Baidu Inc reinvest cash to assess the company's total reinvestment commitment from operating cash flow.
LT Investment Intensity
Long-term Investments
Total Assets
Country
Baidu Inc Long-term Investment Intensity (2013–2025)
This chart shows how Baidu Inc's Long-term Investment Intensity has evolved across 13 annual periods from 2013 to 2025. As of December 2025, the intensity stands at 37.6%, reflecting long-term investments of MX$168.78 Billion against total assets of MX$449.16 Billion MXN. Explore BIDUN cash flow to debt ratio to assess how comfortably operating cash covers total debt obligations.
Annual Long-term Investment Intensity for Baidu Inc (2013–2025)
The table below presents the year-by-year Long-term Investment Intensity for Baidu Inc from 2013 to 2025, covering 13 annual filings. Each row shows total assets, long-term investments, the intensity percentage, and the change in percentage points compared to the prior year. For market capitalisation and broader financial context, see market value of Baidu Inc.
| Year | LT Investment Intensity | LT Investments (MXN) | Total Assets | Change (pp) |
|---|---|---|---|---|
| 2025 | 37.6% | MX$168.78 Billion | MX$449.16 Billion | ▲ +4.8 pp |
| 2024 | 32.8% | MX$140.26 Billion | MX$427.78 Billion | ▲ +14.9 pp |
| 2023 | 17.9% | MX$72.62 Billion | MX$406.76 Billion | ▼ -2.3 pp |
| 2022 | 20.2% | MX$78.93 Billion | MX$390.97 Billion | ▲ +2.5 pp |
| 2021 | 17.7% | MX$67.33 Billion | MX$380.03 Billion | ▼ -5.2 pp |
| 2020 | 22.9% | MX$76.23 Billion | MX$332.71 Billion | ▼ -0.1 pp |
| 2019 | 23.0% | MX$69.41 Billion | MX$301.32 Billion | ▼ -4.0 pp |
| 2018 | 27.0% | MX$80.45 Billion | MX$297.57 Billion | ▲ +4.7 pp |
| 2017 | 22.4% | MX$56.28 Billion | MX$251.73 Billion | ▼ -2.7 pp |
| 2016 | 25.1% | MX$45.69 Billion | MX$182.00 Billion | ▼ -0.6 pp |
| 2015 | 25.7% | MX$37.96 Billion | MX$147.85 Billion | ▲ +22.1 pp |
| 2014 | 3.6% | MX$3.54 Billion | MX$99.12 Billion | ▲ +2.7 pp |
| 2013 | 0.9% | MX$634.78 Million | MX$70.99 Billion | — |