Baidu Inc (BIDUN) - Total Assets
Based on the latest financial reports, Baidu Inc (BIDUN) holds total assets worth MX$444.07 Billion MXN (≈ $25.56 Billion USD) as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See BIDUN book value for net asset value and shareholders' equity analysis.
Baidu Inc - Total Assets Trend (2013–2024)
This chart illustrates how Baidu Inc's total assets have evolved over time, based on quarterly financial data.
Baidu Inc - Asset Composition Analysis
Current Asset Composition (December 2024)
Baidu Inc's total assets of MX$444.07 Billion consist of 39.5% current assets and 60.5% non-current assets.
| Asset Category | Amount (MXN) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | MX$0.00 | 5.8% |
| Accounts Receivable | MX$10.10 Billion | 2.4% |
| Inventory | MX$5.99 Billion | 1.4% |
| Property, Plant & Equipment | MX$0.00 | 0.0% |
| Intangible Assets | MX$22.40 Billion | 5.2% |
| Goodwill | MX$22.59 Billion | 5.3% |
Asset Composition Trend (2013–2024)
This chart illustrates how Baidu Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see Baidu Inc (BIDUN) market capitalisation.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Baidu Inc's current assets represent 39.5% of total assets in 2024, a decrease from 60.6% in 2013.
- Cash Position: Cash and equivalents constituted 5.8% of total assets in 2024, down from 13.7% in 2013.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 10.0% of total assets, a decrease from 28.0% in 2013.
- Asset Diversification: The largest asset category is goodwill at 5.3% of total assets.
Baidu Inc Competitors by Total Assets
Key competitors of Baidu Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Frontier Digital Ventures Ltd
AU:FDV
|
Australia | AU$145.59 Million |
|
Sportshero Ltd
AU:SHO
|
Australia | AU$193.18K |
|
Artmarket.com SA
PA:PRC
|
France | €36.42 Million |
|
Camplify Holdings Ltd
AU:CHL
|
Australia | AU$77.20 Million |
|
Domain Holdings Australia Ltd
AU:DHG
|
Australia | AU$1.49 Billion |
|
National World PLC
LSE:NWOR
|
UK | GBX60.30 Million |
|
REA Group Ltd
AU:REA
|
Australia | AU$2.83 Billion |
|
CAR Group Ltd
AU:CAR
|
Australia | AU$4.78 Billion |
Baidu Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.91 | 2.19 | 2.68 |
| Quick Ratio | 1.91 | 2.19 | 2.68 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | MX$75.28 Billion | MX$93.69 Billion | MX$114.96 Billion |
Baidu Inc - Advanced Valuation Insights
This section examines the relationship between Baidu Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 1.09 |
| Latest Market Cap to Assets Ratio | 0.08 |
| Asset Growth Rate (YoY) | 5.2% |
| Total Assets | MX$427.78 Billion |
| Market Capitalization | $35.60 Billion USD |
Valuation Analysis
Below Book Valuation: The market values Baidu Inc's assets below their book value (0.08x), which may indicate investor concerns about asset quality or future growth.
Positive Asset Growth: Baidu Inc's assets grew by 5.2% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for Baidu Inc (2013–2024)
The table below shows the annual total assets of Baidu Inc from 2013 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | MX$427.78 Billion ≈ $24.62 Billion |
+5.17% |
| 2023-12-31 | MX$406.76 Billion ≈ $23.41 Billion |
+4.04% |
| 2022-12-31 | MX$390.97 Billion ≈ $22.50 Billion |
+2.88% |
| 2021-12-31 | MX$380.03 Billion ≈ $21.87 Billion |
+14.22% |
| 2020-12-31 | MX$332.71 Billion ≈ $19.15 Billion |
+10.42% |
| 2019-12-31 | MX$301.32 Billion ≈ $17.34 Billion |
+1.26% |
| 2018-12-31 | MX$297.57 Billion ≈ $17.13 Billion |
+18.21% |
| 2017-12-31 | MX$251.73 Billion ≈ $14.49 Billion |
+38.31% |
| 2016-12-31 | MX$182.00 Billion ≈ $10.47 Billion |
+23.09% |
| 2015-12-31 | MX$147.85 Billion ≈ $8.51 Billion |
+49.17% |
| 2014-12-31 | MX$99.12 Billion ≈ $5.70 Billion |
+39.63% |
| 2013-12-31 | MX$70.99 Billion ≈ $4.09 Billion |
-- |
About Baidu Inc
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to… Read more