Baidu Inc Total Assets
Baidu Inc total assets. Based on the latest financial reports, Baidu Inc (BIDUN) holds total assets worth MX$449.16 Billion MXN (≈ $25.85 Billion USD) as of December 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Also see BIDUN stock market capitalisation for the company's overall valuation and market capitalisation.
Total Assets of Baidu Inc (2013–2025)
Total assets of Baidu Inc from 2013 to 2025. This chart illustrates how Baidu Inc's total assets have evolved over time, based on quarterly financial data. See Baidu Inc (BIDUN) stock price for real-time trading data and today's change.
Baidu Inc - Asset Composition Analysis
Baidu Inc Total Assets Breakdown (December 2025)
Baidu Inc total assets breakdown as of December 2025. Baidu Inc's total assets of MX$449.16 Billion consist of 33.8% current assets and 66.2% non-current assets.
| Asset Category | Amount (MXN) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | MX$0.00 | 5.5% |
| Accounts Receivable | MX$12.97 Billion | 2.9% |
| Inventory | MX$6.20 Billion | 1.4% |
| Property, Plant & Equipment | MX$0.00 | 0.0% |
| Intangible Assets | MX$24.43 Billion | 5.4% |
| Goodwill | MX$36.78 Billion | 8.2% |
Asset Composition Trend (2013–2025)
This chart illustrates how Baidu Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. Explore working capital position of Baidu Inc to assess how much short-term liquidity the company maintains relative to its equity base.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Baidu Inc's current assets represent 33.8% of total assets in 2025, a decrease from 60.6% in 2013.
- Cash Position: Cash and equivalents constituted 5.5% of total assets in 2025, down from 13.7% in 2013.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 13.0% of total assets, a decrease from 28.0% in 2013.
- Asset Diversification: The largest asset category is goodwill at 8.2% of total assets.
Baidu Inc Competitors by Total Assets
Key competitors of Baidu Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Taboola
NASDAQ:TBLA
|
USA | $1.55 Billion |
|
Beijing Zhidemai Technology
SHE:300785
|
China | CN¥2.53 Billion |
|
Camplify Holdings Ltd
AU:CHL
|
Australia | AU$77.20 Million |
|
Tinybeans Group Ltd
AU:TNY
|
Australia | AU$11.47 Million |
|
REA Group Ltd
AU:REA
|
Australia | AU$2.83 Billion |
|
CAR Group Ltd
AU:CAR
|
Australia | AU$4.78 Billion |
|
Seek Ltd
AU:SEK
|
Australia | AU$4.00 Billion |
|
Domain Holdings Australia Ltd
AU:DHG
|
Australia | AU$1.49 Billion |
Baidu Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.76 | 2.09 | 2.86 |
| Quick Ratio | 1.69 | 2.01 | 2.86 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | MX$65.64 Billion | MX$87.90 Billion | MX$124.74 Billion |
Baidu Inc - Advanced Valuation Insights
This section examines the relationship between Baidu Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 1.20 |
| Latest Market Cap to Assets Ratio | 0.05 |
| Asset Growth Rate (YoY) | 5.0% |
| Total Assets | MX$449.16 Billion |
| Market Capitalization | $22.93 Billion USD |
Valuation Analysis
Below Book Valuation: The market values Baidu Inc's assets below their book value (0.05x), which may indicate investor concerns about asset quality or future growth.
Positive Asset Growth: Baidu Inc's assets grew by 5.0% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for Baidu Inc (2013–2025)
The table below shows the annual total assets of Baidu Inc from 2013 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | MX$449.16 Billion ≈ $25.85 Billion |
+5.00% |
| 2024-12-31 | MX$427.78 Billion ≈ $24.62 Billion |
+5.17% |
| 2023-12-31 | MX$406.76 Billion ≈ $23.41 Billion |
+4.04% |
| 2022-12-31 | MX$390.97 Billion ≈ $22.50 Billion |
+2.88% |
| 2021-12-31 | MX$380.03 Billion ≈ $21.87 Billion |
+14.22% |
| 2020-12-31 | MX$332.71 Billion ≈ $19.15 Billion |
+10.42% |
| 2019-12-31 | MX$301.32 Billion ≈ $17.34 Billion |
+1.26% |
| 2018-12-31 | MX$297.57 Billion ≈ $17.13 Billion |
+18.21% |
| 2017-12-31 | MX$251.73 Billion ≈ $14.49 Billion |
+38.31% |
| 2016-12-31 | MX$182.00 Billion ≈ $10.47 Billion |
+23.09% |
| 2015-12-31 | MX$147.85 Billion ≈ $8.51 Billion |
+49.17% |
| 2014-12-31 | MX$99.12 Billion ≈ $5.70 Billion |
+39.63% |
| 2013-12-31 | MX$70.99 Billion ≈ $4.09 Billion |
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About Baidu Inc
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to … Read more