Baidu Inc (BIDUN) - Net Assets

Latest as of September 2025: MX$287.60 Billion MXN ≈ $16.55 Billion USD

Based on the latest financial reports, Baidu Inc (BIDUN) has net assets worth MX$287.60 Billion MXN (≈ $16.55 Billion USD) as of September 2025. Net assets (also known as shareholders' equity or book value) represent the difference between a company's total assets (MX$444.07 Billion ≈ $25.56 Billion USD) and total liabilities (MX$156.47 Billion ≈ $9.01 Billion USD). This figure indicates the residual interest in the assets after deducting liabilities, essentially showing what would remain for shareholders if all assets were liquidated and all debts paid off. Check Baidu Inc (BIDUN) liquid assets ratio to evaluate the company's liquid asset resilience ratio.

Key Net Assets Metrics

Metric	Value
Current Net Assets	MX$287.60 Billion
% of Total Assets	64.76%
Annual Growth Rate	19.31%
5-Year Change	50.27%
10-Year Change	236.77%
Growth Volatility	17.33

Baidu Inc - Net Assets Trend (2013–2024)

This chart illustrates how Baidu Inc's net assets have evolved over time, based on quarterly financial data. Also explore total assets of Baidu Inc for the complete picture of this company's asset base.

Annual Net Assets for Baidu Inc (2013–2024)

The table below shows the annual net assets of Baidu Inc from 2013 to 2024. For live valuation and market cap data, see Baidu Inc (BIDUN) market capitalisation.

Year	Net Assets	Change
2024-12-31	MX$283.61 Billion ≈ $16.32 Billion	+8.00%
2023-12-31	MX$262.61 Billion ≈ $15.11 Billion	+10.43%
2022-12-31	MX$237.81 Billion ≈ $13.69 Billion	+9.69%
2021-12-31	MX$216.80 Billion ≈ $12.48 Billion	+14.87%
2020-12-31	MX$188.74 Billion ≈ $10.86 Billion	+9.92%
2019-12-31	MX$171.71 Billion ≈ $9.88 Billion	-1.90%
2018-12-31	MX$175.04 Billion ≈ $10.07 Billion	+46.66%
2017-12-31	MX$119.35 Billion ≈ $6.87 Billion	+29.38%
2016-12-31	MX$92.25 Billion ≈ $5.31 Billion	+9.54%
2015-12-31	MX$84.22 Billion ≈ $4.85 Billion	+55.80%
2014-12-31	MX$54.05 Billion ≈ $3.11 Billion	+32.92%
2013-12-31	MX$40.67 Billion ≈ $2.34 Billion	--

Equity Component Analysis

This analysis shows how different components contribute to Baidu Inc's total equity over time. Equity components include common stock, retained earnings, additional paid-in capital, and other elements.

Equity Composition Insights

Retained earnings have grown by 421.6% over the analyzed period, indicating profitable operations and earnings retention.

Current Equity Component Breakdown (December 2024)

Component	Amount	Percentage
Retained Earnings	MX$180.07 Billion	68.31%
Other Components	MX$83.55 Billion	31.69%
Total Equity	MX$263.62 Billion	100.00%

Baidu Inc Competitors by Market Cap

The table below lists competitors of Baidu Inc ranked by their market capitalization.

Company	Market Cap
Cathay Financial Holding Co Ltd TW:2882	$35.68 Billion
Las Vegas Sands Corp NYSE:LVS	$35.70 Billion
Muyuan Foodstuff Co Ltd SHE:002714	$35.73 Billion
Nutrien Ltd TO:NTR	$35.75 Billion
ArcelorMittal SA XETRA:ARRD	$35.56 Billion
Sysco Corporation NYSE:SYY	$35.46 Billion
ASM INTL N.V. NY/1 EO-04 F:AVSN	$35.44 Billion
Martin Marietta Materials Inc NYSE:MLM	$35.43 Billion

Equity Growth Attribution

This analysis shows how different factors contributed to changes in Baidu Inc's equity between the two most recent reporting periods.

Equity Growth Insights

From 2023 to 2024, total equity changed from 243,626,000,000 to 263,620,000,000, a change of 19,994,000,000 (8.2%).
Net income of 23,760,000,000 contributed positively to equity growth.
Share repurchases of 6,324,000,000 reduced equity.

Equity Change Factors (2023 to 2024)

Factor	Impact	Contribution
Net Income	MX$23.76 Billion	+9.01%
Share Repurchases	MX$6.32 Billion	-2.4%
Other Changes	MX$2.56 Billion	+0.97%
Total Change	MX$-	8.21%

Book Value vs Market Value Analysis

This analysis compares Baidu Inc's book value (net assets) with its market value over time. The relationship between these values can provide insights into investor sentiment and company valuation.

Valuation Insights

Current price-to-book ratio: 23.31x
The company is trading at a significant premium to its book value, suggesting the market values its earnings potential, brand, or other intangibles highly.
The price-to-book ratio has decreased from 53.69x to 23.31x over the analyzed period, indicating reduced market premium.

Historical Price-to-Book Ratios

Date	Book Value per Share	Market Price	P/B Ratio
2017-12-31	MX$41.41	MX$2223.25	x
2018-12-31	MX$58.29	MX$2223.25	x
2019-12-31	MX$59.13	MX$2223.25	x
2020-12-31	MX$68.19	MX$2223.25	x
2021-12-31	MX$76.50	MX$2223.25	x
2022-12-31	MX$79.91	MX$2223.25	x
2023-12-31	MX$86.85	MX$2223.25	x
2024-12-31	MX$95.39	MX$2223.25	x

Capital Efficiency Dashboard

This dashboard shows how efficiently Baidu Inc utilizes its equity to generate returns, including Return on Equity (ROE) and its components based on the DuPont analysis framework.

Capital Efficiency Insights

Current Return on Equity (ROE): 9.01%
The company has moderate efficiency in generating returns from equity.
DuPont Analysis Breakdown:
• Net Profit Margin: 17.85%
• Asset Turnover: 0.31x
• Equity Multiplier: 1.62x
Recent ROE (9.01%) is below the historical average (14.98%), suggesting potential challenges in capital efficiency.

Historical Capital Efficiency Metrics

Year	Return on Equity	Net Profit Margin	Asset Turnover	Equity Multiplier	Economic Value Added
2013	27.46%	33.03%	0.45x	1.85x	MX$6.71 Billion
2014	25.84%	26.90%	0.49x	1.94x	MX$8.09 Billion
2015	41.95%	50.71%	0.45x	1.84x	MX$25.64 Billion
2016	12.61%	16.49%	0.39x	1.97x	MX$2.40 Billion
2017	15.87%	21.58%	0.34x	2.18x	MX$6.77 Billion
2018	16.93%	26.96%	0.34x	1.83x	MX$11.28 Billion
2019	1.26%	1.92%	0.36x	1.84x	MX$-14.30 Billion
2020	12.30%	20.99%	0.32x	1.82x	MX$4.20 Billion
2021	4.84%	8.21%	0.33x	1.80x	MX$-10.92 Billion
2022	3.38%	6.11%	0.32x	1.75x	MX$-14.79 Billion
2023	8.34%	15.09%	0.33x	1.67x	MX$-4.05 Billion
2024	9.01%	17.85%	0.31x	1.62x	MX$-2.60 Billion

Industry Comparison

This section compares Baidu Inc's net assets metrics with peer companies in the Internet Content & Information industry.

No peer company data available for comparison.

About Baidu Inc

MX:BIDUN Mexico Internet Content & Information

Market Cap

$35.60 Billion

MX$618.57 Billion MXN

Market Cap Rank

#746 Global

#22 in Mexico

Share Price

MX$2223.25

Change (1 day)

+0.00%

52-Week Range

MX$1580.12 - MX$2849.98

All Time High

MX$6885.00