HubSpot Inc (HUBS) — Cash Flow Reinvestment Rate

Latest as of June 2026: 1.04x

HubSpot Inc (HUBS) has a Cash Flow Reinvestment Rate of 1.04x as of June 2026, reinvesting $440.03 Million (capex $35.07 Million plus investments $404.95 Million) from operating cash flow of $421.58 Million. See HUBS cash flow after capex ratio to measure how efficiently the company converts operating cash flow to free cash.

Reinvestment Rate

1.04x
(Capex + Investments) / Operating CF

Total Reinvested

$440.03 Million
Capex + Investments

Operating Cash Flow

$421.58 Million
USD

Capital Expenditures

$35.07 Million
USD

HubSpot Inc Cash Flow Reinvestment Rate (2016–2025)

Historical reinvestment intensity for HubSpot Inc across 10 annual periods. For the full cash flow conversion analysis, see HUBS cash flow conversion.

Annual Cash Flow Reinvestment Rate for HubSpot Inc (2016–2025)

Year-by-year capital reinvestment analysis for HubSpot Inc. See HubSpot Inc leverage flexibility ratio to measure the company's free cash flow as a share of total liabilities.

Year Reinvestment Rate Total Reinvested (USD) Operating CF Capex YoY Change
2025 1.07x $816.61 Million $760.72 Million $53.16 Million ▲ +16.0%
2024 0.93x $553.80 Million $598.60 Million $37.94 Million ▲ +17.2%
2023 0.79x $277.11 Million $350.97 Million $100.25 Million ▼ -26.5%
2022 1.07x $293.29 Million $273.17 Million $91.77 Million ▲ +57.5%
2021 0.68x $162.70 Million $238.73 Million $61.87 Million ▼ -71.6%
2020 2.40x $213.07 Million $88.91 Million $58.87 Million ▼ -2.5%
2019 2.46x $292.33 Million $118.97 Million $53.85 Million ▲ +194.8%
2018 0.83x $70.73 Million $84.85 Million $33.47 Million ▼ -89.2%
2017 7.73x $383.70 Million $49.61 Million $27.35 Million ▲ +556.0%
2016 1.18x $22.83 Million $19.37 Million $21.54 Million
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow