HubSpot Inc (HUBS) — Cash Flow Reinvestment Rate

Latest as of September 2025: 0.96x

HubSpot Inc (HUBS) has a Cash Flow Reinvestment Rate of 0.96x as of September 2025, reinvesting $180.55 Million (capex $10.35 Million plus investments $170.21 Million) from operating cash flow of $187.35 Million. Check HUBS cash flow quality index to evaluate the quality of earnings relative to operating cash generation.

Reinvestment Rate

0.96x
(Capex + Investments) / Operating CF

Total Reinvested

$180.55 Million
Capex + Investments

Operating Cash Flow

$187.35 Million
USD

Capital Expenditures

$10.35 Million
USD

HubSpot Inc Cash Flow Reinvestment Rate (2016–2024)

Historical reinvestment intensity for HubSpot Inc across 9 annual periods. Explore how much of HubSpot Inc's assets are long-term investments to see how much of total assets are deployed in long-term investments.

Annual Cash Flow Reinvestment Rate for HubSpot Inc (2016–2024)

Year-by-year capital reinvestment analysis for HubSpot Inc. For live market cap and broader valuation context, see HubSpot Inc market cap and net worth.

Year Reinvestment Rate Total Reinvested (USD) Operating CF Capex YoY Change
2024 0.93x $553.80 Million $598.60 Million $37.94 Million ▲ +17.2%
2023 0.79x $277.11 Million $350.97 Million $100.25 Million ▼ -26.5%
2022 1.07x $293.29 Million $273.17 Million $91.77 Million ▲ +57.5%
2021 0.68x $162.70 Million $238.73 Million $61.87 Million ▼ -71.6%
2020 2.40x $213.07 Million $88.91 Million $58.87 Million ▼ -2.5%
2019 2.46x $292.33 Million $118.97 Million $53.85 Million ▲ +194.8%
2018 0.83x $70.73 Million $84.85 Million $33.47 Million ▼ -89.2%
2017 7.73x $383.70 Million $49.61 Million $27.35 Million ▲ +556.0%
2016 1.18x $22.83 Million $19.37 Million $21.54 Million
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow