HubSpot Inc (HUBS) — Cash Flow Reinvestment Rate

Latest as of September 2025: 0.96x

HubSpot Inc (HUBS) has a Cash Flow Reinvestment Rate of 0.96x as of September 2025, reinvesting $180.55 Million (capex $10.35 Million plus investments $170.21 Million) from operating cash flow of $187.35 Million. Explore HubSpot Inc capital spending ratio to see what proportion of operating cash flow is directed to capital expenditures.

Reinvestment Rate

0.96x
(Capex + Investments) / Operating CF

Total Reinvested

$180.55 Million
Capex + Investments

Operating Cash Flow

$187.35 Million
USD

Capital Expenditures

$10.35 Million
USD

HubSpot Inc Cash Flow Reinvestment Rate (2016–2024)

Historical reinvestment intensity for HubSpot Inc across 9 annual periods. Also explore HubSpot Inc (HUBS) total assets for the complete picture of this company's asset base.

Annual Cash Flow Reinvestment Rate for HubSpot Inc (2016–2024)

Year-by-year capital reinvestment analysis for HubSpot Inc. For live market cap and broader valuation context, see market value of HubSpot Inc.

Year Reinvestment Rate Total Reinvested (USD) Operating CF Capex YoY Change
2024 0.93x $553.80 Million $598.60 Million $37.94 Million ▲ +17.2%
2023 0.79x $277.11 Million $350.97 Million $100.25 Million ▼ -26.5%
2022 1.07x $293.29 Million $273.17 Million $91.77 Million ▲ +57.5%
2021 0.68x $162.70 Million $238.73 Million $61.87 Million ▼ -71.6%
2020 2.40x $213.07 Million $88.91 Million $58.87 Million ▼ -2.5%
2019 2.46x $292.33 Million $118.97 Million $53.85 Million ▲ +194.8%
2018 0.83x $70.73 Million $84.85 Million $33.47 Million ▼ -89.2%
2017 7.73x $383.70 Million $49.61 Million $27.35 Million ▲ +556.0%
2016 1.18x $22.83 Million $19.37 Million $21.54 Million
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow