HubSpot Inc Total Assets
HubSpot Inc total assets. Based on the latest financial reports, HubSpot Inc (HUBS) holds total assets worth $3.50 Billion USD as of June 2026. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Also see market value of HubSpot Inc for the company's overall valuation and market capitalisation.
Total Assets of HubSpot Inc (2012–2025)
Total assets of HubSpot Inc from 2012 to 2025. This chart illustrates how HubSpot Inc's total assets have evolved over time, based on quarterly financial data. See HUBS stock price for real-time trading data and today's change.
HubSpot Inc - Asset Composition Analysis
HubSpot Inc Total Assets Breakdown (December 2025)
HubSpot Inc total assets breakdown as of December 2025. HubSpot Inc's total assets of $3.50 Billion consist of 63.6% current assets and 36.4% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $0.00 | 22.9% |
| Accounts Receivable | $419.15 Million | 10.9% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $249.02 Million | 6.5% |
| Goodwill | $291.45 Million | 7.6% |
Asset Composition Trend (2012–2025)
This chart illustrates how HubSpot Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. Explore HUBS current assets to equity ratio to assess how much short-term liquidity the company maintains relative to its equity base.
Key Asset Composition Facts
- Current vs. Non-Current Assets: HubSpot Inc's current assets represent 63.6% of total assets in 2025, a decrease from 77.0% in 2012.
- Cash Position: Cash and equivalents constituted 22.9% of total assets in 2025, down from 62.6% in 2012.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 13.0% of total assets, a decrease from 18.0% in 2012.
- Asset Diversification: The largest asset category is accounts receivable at 10.9% of total assets.
HubSpot Inc Competitors by Total Assets
Key competitors of HubSpot Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Shoper S.A.
WAR:SHO
|
Poland | zł141.73 Million |
|
TaTaTu SpA
PA:ALTTU
|
France | €87.76 Million |
|
YGSOFT Inc
SHE:002063
|
China | CN¥4.82 Billion |
|
ZWSOFT Guangzhou Co Ltd
SHG:688083
|
China | CN¥3.14 Billion |
|
GuoChuang Software Co Ltd
SHE:300520
|
China | CN¥3.58 Billion |
|
Alkami Technology Inc
NASDAQ:ALKT
|
USA | $831.08 Million |
|
Nanjing Doron Technology Corp
SHG:603528
|
China | CN¥2.30 Billion |
|
Yalla Group Ltd
NYSE:YALA
|
USA | $869.46 Million |
HubSpot Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.38 | 1.79 | 2.57 |
| Quick Ratio | 1.38 | 1.79 | 2.57 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | $583.85 Million | $1.02 Billion | $861.24 Million |
HubSpot Inc - Advanced Valuation Insights
This section examines the relationship between HubSpot Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 6.33 |
| Latest Market Cap to Assets Ratio | 2.80 |
| Asset Growth Rate (YoY) | 1.5% |
| Total Assets | $3.85 Billion |
| Market Capitalization | $10.77 Billion USD |
Valuation Analysis
Premium Asset Valuation: The market values HubSpot Inc's assets at a significant premium (2.80x), suggesting investors see substantial growth potential or unique competitive advantages.
Positive Asset Growth: HubSpot Inc's assets grew by 1.5% over the past year, showing continued investment in the company's operational capacity.
Annual Total Assets for HubSpot Inc (2012–2025)
The table below shows the annual total assets of HubSpot Inc from 2012 to 2025.
| Year | Total Assets | Change |
|---|---|---|
| 2025-12-31 | $3.85 Billion | +1.54% |
| 2024-12-31 | $3.80 Billion | +23.59% |
| 2023-12-31 | $3.07 Billion | +20.70% |
| 2022-12-31 | $2.54 Billion | +17.01% |
| 2021-12-31 | $2.17 Billion | +10.21% |
| 2020-12-31 | $1.97 Billion | +25.75% |
| 2019-12-31 | $1.57 Billion | +88.17% |
| 2018-12-31 | $833.95 Million | +17.10% |
| 2017-12-31 | $712.17 Million | +174.17% |
| 2016-12-31 | $259.75 Million | +17.87% |
| 2015-12-31 | $220.38 Million | +26.03% |
| 2014-12-31 | $174.86 Million | +245.85% |
| 2013-12-31 | $50.56 Million | -22.99% |
| 2012-12-31 | $65.65 Million | -- |
About HubSpot Inc
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, AEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live… Read more