HubSpot Inc (HUBS) - Total Assets
Based on the latest financial reports, HubSpot Inc (HUBS) holds total assets worth $3.50 Billion USD as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. Explore HubSpot Inc cash flow to debt ratio to assess how comfortably operating cash covers total debt obligations.
HubSpot Inc - Total Assets Trend (2012–2024)
This chart illustrates how HubSpot Inc's total assets have evolved over time, based on quarterly financial data. See HUBS net assets for net asset value and shareholders' equity analysis.
HubSpot Inc - Asset Composition Analysis
Current Asset Composition (December 2024)
HubSpot Inc's total assets of $3.50 Billion consist of 69.4% current assets and 30.6% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $0.00 | 13.5% |
| Accounts Receivable | $334.83 Million | 8.8% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $192.05 Million | 5.1% |
| Goodwill | $209.51 Million | 5.5% |
Asset Composition Trend (2012–2024)
This chart illustrates how HubSpot Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see market cap of HubSpot Inc.
Key Asset Composition Facts
- Current vs. Non-Current Assets: HubSpot Inc's current assets represent 69.4% of total assets in 2024, a decrease from 77.0% in 2012.
- Cash Position: Cash and equivalents constituted 13.5% of total assets in 2024, down from 62.6% in 2012.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 10.0% of total assets, a decrease from 18.0% in 2012.
- Asset Diversification: The largest asset category is accounts receivable at 8.8% of total assets.
HubSpot Inc Competitors by Total Assets
Key competitors of HubSpot Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
Auddia Inc
NASDAQ:AUUD
|
USA | $5.20 Million |
|
Technology One Ltd
AU:TNE
|
Australia | AU$891.40 Million |
|
TaTaTu SpA
PA:ALTTU
|
France | €87.76 Million |
|
Fujian Boss Software Development Co Ltd
SHE:300525
|
China | CN¥4.27 Billion |
|
Guotai Epoint Software Co Ltd
SHG:688232
|
China | CN¥6.36 Billion |
|
Shandong Shanda Oumasoft CO.LTD.
SHE:301185
|
China | CN¥1.13 Billion |
|
Socar Inc.
KO:403550
|
Korea | ₩637.24 Billion |
|
ButOne Information Corp XiAn
SHG:600455
|
China | CN¥1.39 Billion |
HubSpot Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.61 | 1.64 | 3.27 |
| Quick Ratio | 1.61 | 1.64 | 3.27 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | $798.35 Million | $950.16 Million | $1.01 Billion |
HubSpot Inc - Advanced Valuation Insights
This section examines the relationship between HubSpot Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 6.52 |
| Latest Market Cap to Assets Ratio | 3.21 |
| Asset Growth Rate (YoY) | 23.6% |
| Total Assets | $3.80 Billion |
| Market Capitalization | $12.18 Billion USD |
Valuation Analysis
Premium Asset Valuation: The market values HubSpot Inc's assets at a significant premium (3.21x), suggesting investors see substantial growth potential or unique competitive advantages.
Rapid Asset Growth: HubSpot Inc's assets grew by 23.6% over the past year, indicating significant expansion of the company's resource base.
Annual Total Assets for HubSpot Inc (2012–2024)
The table below shows the annual total assets of HubSpot Inc from 2012 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | $3.80 Billion | +23.59% |
| 2023-12-31 | $3.07 Billion | +20.70% |
| 2022-12-31 | $2.54 Billion | +17.01% |
| 2021-12-31 | $2.17 Billion | +10.21% |
| 2020-12-31 | $1.97 Billion | +25.75% |
| 2019-12-31 | $1.57 Billion | +88.17% |
| 2018-12-31 | $833.95 Million | +17.10% |
| 2017-12-31 | $712.17 Million | +174.17% |
| 2016-12-31 | $259.75 Million | +17.87% |
| 2015-12-31 | $220.38 Million | +26.03% |
| 2014-12-31 | $174.86 Million | +245.85% |
| 2013-12-31 | $50.56 Million | -22.99% |
| 2012-12-31 | $65.65 Million | -- |
About HubSpot Inc
HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat… Read more