WPP PLC (WPP) — Long-term Investment Intensity
WPP PLC (WPP) has a Long-term Investment Intensity of 3.3% as of December 2019. Long-term investments of GBX1.31 Billion represent 3.3% of total assets of GBX39.61 Billion. A higher ratio indicates a company with significant capital committed to long-duration strategic positions. See WPP PLC shareholders equity for net asset value and shareholders' equity analysis.
LT Investment Intensity
Long-term Investments
Total Assets
Country
WPP PLC Long-term Investment Intensity (2013–2019)
This chart shows how WPP PLC's Long-term Investment Intensity has evolved across 7 annual periods from 2013 to 2019. As of December 2019, the intensity stands at 3.3%, reflecting long-term investments of GBX1.31 Billion against total assets of GBX39.61 Billion GBX. Also explore WPP PLC (WPP) total assets for the complete picture of this company's asset base.
Annual Long-term Investment Intensity for WPP PLC (2013–2019)
The table below presents the year-by-year Long-term Investment Intensity for WPP PLC from 2013 to 2019, covering 7 annual filings. Each row shows total assets, long-term investments, the intensity percentage, and the change in percentage points compared to the prior year. For market capitalisation and broader financial context, see WPP market cap overview.
| Year | LT Investment Intensity | LT Investments (GBX) | Total Assets | Change (pp) |
|---|---|---|---|---|
| 2019 | 3.3% | GBX1.31 Billion | GBX39.58 Billion | ▼ -0.2 pp |
| 2018 | 3.5% | GBX1.46 Billion | GBX42.22 Billion | ▼ -1.7 pp |
| 2017 | 5.2% | GBX2.22 Billion | GBX43.04 Billion | ▼ -1.6 pp |
| 2016 | 6.8% | GBX2.38 Billion | GBX35.03 Billion | ▲ +0.2 pp |
| 2015 | 6.6% | GBX1.92 Billion | GBX29.07 Billion | ▲ +1.3 pp |
| 2014 | 5.3% | GBX1.43 Billion | GBX26.92 Billion | ▲ +1.1 pp |
| 2013 | 4.3% | GBX1.06 Billion | GBX25.01 Billion | — |