MediaAlpha Inc. (MAX) — Free Cash Flow Generation Index
MediaAlpha Inc. (MAX) has a Free Cash Flow Generation Index of 1.00x as of September 2025. Free cash flow of $23.55 Million represents 1% of operating cash flow ($23.62 Million). See MediaAlpha Inc. (MAX) working capital ratio to evaluate short-term liquidity relative to the company's equity base.
FCF Generation Index
Free Cash Flow
Operating Cash Flow
Capital Expenditures
MediaAlpha Inc. Free Cash Flow Generation Index (2018–2025)
Historical FCF Generation Index trend for MediaAlpha Inc. across 8 annual periods. Explore MAX debt coverage from operations to assess how comfortably operating cash covers total debt obligations.
Annual Free Cash Flow Generation for MediaAlpha Inc. (2018–2025)
Year-by-year Free Cash Flow Generation Index for MediaAlpha Inc.. For the full company profile including market capitalisation, see MediaAlpha Inc. market capitalisation.
| Year | FCG Index | Free Cash Flow (USD) | Operating CF | Capital Expenditures | YoY Change |
|---|---|---|---|---|---|
| 2025 | 0.99x | $65.26 Million | $65.60 Million | $340.00K | ▲ +0.0% |
| 2024 | 0.99x | $45.62 Million | $45.87 Million | $254.00K | ▼ -0.2% |
| 2023 | 1.00x | $20.16 Million | $20.23 Million | $73.00K | ▼ 0.0% |
| 2022 | 1.00x | $28.18 Million | $28.27 Million | $98.00K | ▲ +2.0% |
| 2021 | 0.98x | $27.97 Million | $28.62 Million | $650.00K | ▼ -1.7% |
| 2020 | 0.99x | $51.11 Million | $51.41 Million | $296.00K | ▲ +0.8% |
| 2019 | 0.99x | $21.85 Million | $22.14 Million | $294.00K | ▲ +1.5% |
| 2018 | 0.97x | $22.01 Million | $22.65 Million | $640.00K | — |