MediaAlpha Inc. (MAX) — Free Cash Flow Generation Index
MediaAlpha Inc. (MAX) has a Free Cash Flow Generation Index of 1.00x as of September 2025. Free cash flow of $23.55 Million represents 1% of operating cash flow ($23.62 Million). Explore MAX capex to operating cash flow ratio to see what proportion of operating cash flow is directed to capital expenditures.
FCF Generation Index
Free Cash Flow
Operating Cash Flow
Capital Expenditures
MediaAlpha Inc. Free Cash Flow Generation Index (2018–2025)
Historical FCF Generation Index trend for MediaAlpha Inc. across 8 annual periods. For the full cash flow conversion analysis, see MediaAlpha Inc. (MAX) cash conversion ratio.
Annual Free Cash Flow Generation for MediaAlpha Inc. (2018–2025)
Year-by-year Free Cash Flow Generation Index for MediaAlpha Inc.. Check cash flow reinvestment rate of MediaAlpha Inc. to assess the company's total reinvestment commitment from operating cash flow.
| Year | FCG Index | Free Cash Flow (USD) | Operating CF | Capital Expenditures | YoY Change |
|---|---|---|---|---|---|
| 2025 | 0.99x | $65.26 Million | $65.60 Million | $340.00K | ▲ +0.0% |
| 2024 | 0.99x | $45.62 Million | $45.87 Million | $254.00K | ▼ -0.2% |
| 2023 | 1.00x | $20.16 Million | $20.23 Million | $73.00K | ▼ 0.0% |
| 2022 | 1.00x | $28.18 Million | $28.27 Million | $98.00K | ▲ +2.0% |
| 2021 | 0.98x | $27.97 Million | $28.62 Million | $650.00K | ▼ -1.7% |
| 2020 | 0.99x | $51.11 Million | $51.41 Million | $296.00K | ▲ +0.8% |
| 2019 | 0.99x | $21.85 Million | $22.14 Million | $294.00K | ▲ +1.5% |
| 2018 | 0.97x | $22.01 Million | $22.65 Million | $640.00K | — |