MediaAlpha Inc. (MAX) — Cash Flow Reinvestment Rate
MediaAlpha Inc. (MAX) has a Cash Flow Reinvestment Rate of 0.01x as of September 2025, reinvesting $136.00K (capex $68.00K plus investments $-68.00K) from operating cash flow of $23.62 Million. Check MediaAlpha Inc. earnings quality ratio to evaluate the quality of earnings relative to operating cash generation.
Reinvestment Rate
Total Reinvested
Operating Cash Flow
Capital Expenditures
MediaAlpha Inc. Cash Flow Reinvestment Rate (2018–2025)
Historical reinvestment intensity for MediaAlpha Inc. across 8 annual periods. Explore MAX cash flow to debt ratio to assess how comfortably operating cash covers total debt obligations.
Annual Cash Flow Reinvestment Rate for MediaAlpha Inc. (2018–2025)
Year-by-year capital reinvestment analysis for MediaAlpha Inc.. For live market cap and broader valuation context, see market cap of MediaAlpha Inc..
| Year | Reinvestment Rate | Total Reinvested (USD) | Operating CF | Capex | YoY Change |
|---|---|---|---|---|---|
| 2025 | 0.01x | $340.00K | $65.60 Million | $340.00K | ▼ -73.8% |
| 2024 | 0.02x | $908.00K | $45.87 Million | $254.00K | ▲ +190.2% |
| 2023 | 0.01x | $138.00K | $20.23 Million | $73.00K | ▼ -99.6% |
| 2022 | 1.76x | $49.87 Million | $28.27 Million | $98.00K | ▲ +3783.5% |
| 2021 | 0.05x | $1.30 Million | $28.62 Million | $650.00K | ▼ -78.0% |
| 2020 | 0.21x | $10.59 Million | $51.41 Million | $296.00K | ▲ +675.9% |
| 2019 | 0.03x | $588.00K | $22.14 Million | $294.00K | ▼ -53.0% |
| 2018 | 0.06x | $1.28 Million | $22.65 Million | $640.00K | — |