MediaAlpha Inc. Cash Flow Reinvestment Rate

Latest as of September 2025: 0.01x

MediaAlpha Inc. cash flow reinvestment rate. MediaAlpha Inc. (MAX) has a Cash Flow Reinvestment Rate of 0.01x as of September 2025, reinvesting $136.00K (capex $68.00K plus investments $-68.00K) from operating cash flow of $23.62 Million. Explore cash flow to debt ratio of MediaAlpha Inc. to assess how comfortably operating cash covers total debt obligations.

Reinvestment Rate

0.01x
(Capex + Investments) / Operating CF

Total Reinvested

$136.00K
Capex + Investments

Operating Cash Flow

$23.62 Million
USD

Capital Expenditures

$68.00K
USD

Cash Flow Reinvestment Rate of MediaAlpha Inc. (2018–2025)

Cash flow reinvestment rate of MediaAlpha Inc. from 2018 to 2025. Historical reinvestment intensity for MediaAlpha Inc. across 8 annual periods. Explore MAX capital expenditure intensity to see what proportion of operating cash flow is directed to capital expenditures.

MediaAlpha Inc. Cash Flow Reinvestment Rate by Year (2018–2025)

MediaAlpha Inc. cash flow reinvestment rate by year from 2018 to 2025. Year-by-year capital reinvestment analysis for MediaAlpha Inc.. For the full cash flow conversion analysis, see MAX cash flow metrics.

Year Reinvestment Rate Total Reinvested (USD) Operating CF Capex YoY Change
2025 0.01x $340.00K $65.60 Million $340.00K ▼ -73.8%
2024 0.02x $908.00K $45.87 Million $254.00K ▲ +190.2%
2023 0.01x $138.00K $20.23 Million $73.00K ▼ -99.6%
2022 1.76x $49.87 Million $28.27 Million $98.00K ▲ +3783.5%
2021 0.05x $1.30 Million $28.62 Million $650.00K ▼ -78.0%
2020 0.21x $10.59 Million $51.41 Million $296.00K ▲ +675.9%
2019 0.03x $588.00K $22.14 Million $294.00K ▼ -53.0%
2018 0.06x $1.28 Million $22.65 Million $640.00K —
Cash Flow Reinvestment Rate = (ABS(Capex) + ABS(Investments)) / Operating Cash Flow