MediaAlpha Inc. (MAX) — Cash Flow Reinvestment Rate
MediaAlpha Inc. (MAX) has a Cash Flow Reinvestment Rate of 0.01x as of September 2025, reinvesting $136.00K (capex $68.00K plus investments $-68.00K) from operating cash flow of $23.62 Million. See MediaAlpha Inc. free cash flow generation to measure how efficiently the company converts operating cash flow to free cash.
Reinvestment Rate
Total Reinvested
Operating Cash Flow
Capital Expenditures
MediaAlpha Inc. Cash Flow Reinvestment Rate (2018–2025)
Historical reinvestment intensity for MediaAlpha Inc. across 8 annual periods. For the full cash flow conversion analysis, see MediaAlpha Inc. (MAX) cash flow conversion.
Annual Cash Flow Reinvestment Rate for MediaAlpha Inc. (2018–2025)
Year-by-year capital reinvestment analysis for MediaAlpha Inc.. See MediaAlpha Inc. (MAX) flexibility index to measure the company's free cash flow as a share of total liabilities.
| Year | Reinvestment Rate | Total Reinvested (USD) | Operating CF | Capex | YoY Change |
|---|---|---|---|---|---|
| 2025 | 0.01x | $340.00K | $65.60 Million | $340.00K | ▼ -73.8% |
| 2024 | 0.02x | $908.00K | $45.87 Million | $254.00K | ▲ +190.2% |
| 2023 | 0.01x | $138.00K | $20.23 Million | $73.00K | ▼ -99.6% |
| 2022 | 1.76x | $49.87 Million | $28.27 Million | $98.00K | ▲ +3783.5% |
| 2021 | 0.05x | $1.30 Million | $28.62 Million | $650.00K | ▼ -78.0% |
| 2020 | 0.21x | $10.59 Million | $51.41 Million | $296.00K | ▲ +675.9% |
| 2019 | 0.03x | $588.00K | $22.14 Million | $294.00K | ▼ -53.0% |
| 2018 | 0.06x | $1.28 Million | $22.65 Million | $640.00K | — |