Harte Hanks Inc (HHS) — Cash Flow Reinvestment Rate
Harte Hanks Inc (HHS) has a Cash Flow Reinvestment Rate of 1.93x as of December 2025, reinvesting $1.42 Million (capex $1.42 Million ) from operating cash flow of $737.00K. See HHS free cash flow generation to measure how efficiently the company converts operating cash flow to free cash.
Reinvestment Rate
Total Reinvested
Operating Cash Flow
Capital Expenditures
Harte Hanks Inc Cash Flow Reinvestment Rate (1992–2023)
Historical reinvestment intensity for Harte Hanks Inc across 27 annual periods. For the full cash flow conversion analysis, see how efficiently does Harte Hanks Inc generate cash.
Annual Cash Flow Reinvestment Rate for Harte Hanks Inc (1992–2023)
Year-by-year capital reinvestment analysis for Harte Hanks Inc. See HHS financial flexibility index to measure the company's free cash flow as a share of total liabilities.
| Year | Reinvestment Rate | Total Reinvested (USD) | Operating CF | Capex | YoY Change |
|---|---|---|---|---|---|
| 2023 | 0.96x | $10.10 Million | $10.48 Million | $2.81 Million | ▲ +60.4% |
| 2022 | 0.60x | $17.29 Million | $28.79 Million | $5.80 Million | ▲ +32.3% |
| 2019 | 0.45x | $5.49 Million | $12.10 Million | $2.90 Million | ▼ -93.8% |
| 2016 | 7.29x | $106.39 Million | $14.59 Million | $6.69 Million | ▲ +1849.6% |
| 2015 | 0.37x | $11.57 Million | $30.94 Million | $11.57 Million | ▼ -15.1% |
| 2014 | 0.44x | $11.27 Million | $25.56 Million | $11.27 Million | ▲ +65.4% |
| 2013 | 0.27x | $15.87 Million | $59.57 Million | $15.87 Million | ▲ +46.8% |
| 2012 | 0.18x | $13.86 Million | $76.32 Million | $13.86 Million | ▼ -47.6% |
| 2011 | 0.35x | $21.03 Million | $60.66 Million | $21.03 Million | ▲ +89.5% |
| 2010 | 0.18x | $17.45 Million | $95.38 Million | $17.45 Million | ▲ +131.5% |
| 2009 | 0.08x | $9.01 Million | $114.02 Million | $9.01 Million | ▼ -53.8% |
| 2008 | 0.17x | $19.95 Million | $116.70 Million | $19.95 Million | ▼ -13.2% |
| 2007 | 0.20x | $28.22 Million | $143.22 Million | $28.22 Million | ▼ -14.4% |
| 2006 | 0.23x | $33.71 Million | $146.37 Million | $33.71 Million | ▲ +18.7% |
| 2005 | 0.19x | $28.21 Million | $145.41 Million | $28.21 Million | ▼ -15.4% |
| 2004 | 0.23x | $35.15 Million | $153.32 Million | $35.15 Million | ▼ -10.9% |
| 2003 | 0.26x | $31.91 Million | $124.06 Million | $31.91 Million | ▲ +109.9% |
| 2002 | 0.12x | $17.36 Million | $141.64 Million | $17.36 Million | ▼ -29.1% |
| 2001 | 0.17x | $26.45 Million | $152.94 Million | $26.45 Million | ▼ -47.4% |
| 2000 | 0.33x | $36.47 Million | $110.92 Million | $36.47 Million | ▼ -77.1% |
| 1999 | 1.43x | $165.40 Million | $115.40 Million | $165.40 Million | ▼ -9.9% |
| 1997 | 1.59x | $147.50 Million | $92.70 Million | $147.50 Million | ▲ +321.0% |
| 1996 | 0.38x | $27.40 Million | $72.50 Million | $27.40 Million | ▼ -20.7% |
| 1995 | 0.48x | $17.40 Million | $36.50 Million | $17.40 Million | ▲ +66.8% |
| 1994 | 0.29x | $14.00 Million | $49.00 Million | $14.00 Million | ▼ -65.2% |
| 1993 | 0.82x | $21.70 Million | $26.40 Million | $21.70 Million | ▲ +183.5% |
| 1992 | 0.29x | $6.90 Million | $23.80 Million | $6.90 Million | — |