Harte Hanks Inc (HHS) - Total Assets
Based on the latest financial reports, Harte Hanks Inc (HHS) holds total assets worth $92.71 Million USD as of September 2025. Total assets represent everything the company owns and controls, combining both current assets—like cash and cash equivalents, accounts receivable, and inventories—and non-current assets such as property, plant, equipment (PP&E), intangible assets, and long-term investments. See HHS net asset value for net asset value and shareholders' equity analysis.
Harte Hanks Inc - Total Assets Trend (1992–2024)
This chart illustrates how Harte Hanks Inc's total assets have evolved over time, based on quarterly financial data.
Harte Hanks Inc - Asset Composition Analysis
Current Asset Composition (December 2024)
Harte Hanks Inc's total assets of $92.71 Million consist of 52.7% current assets and 47.3% non-current assets.
| Asset Category | Amount (USD) | % of Total Assets |
|---|---|---|
| Cash & Equivalents | $0.00 | 9.8% |
| Accounts Receivable | $39.86 Million | 39.2% |
| Inventory | $0.00 | 0.0% |
| Property, Plant & Equipment | $0.00 | 0.0% |
| Intangible Assets | $563.00K | 0.6% |
| Goodwill | $295.00K | 0.3% |
Asset Composition Trend (1992–2024)
This chart illustrates how Harte Hanks Inc's asset composition has evolved over time. Understanding changes in asset allocation can provide insights into the company's strategic shifts, capital allocation priorities, and business focus evolution. For live market cap, price, and company overview, see HHS market cap.
Key Asset Composition Facts
- Current vs. Non-Current Assets: Harte Hanks Inc's current assets represent 52.7% of total assets in 2024, an increase from 15.9% in 1992.
- Cash Position: Cash and equivalents constituted 9.8% of total assets in 2024, up from 0.6% in 1992.
- Tangible vs. Intangible: Intangible assets (including goodwill) make up 0.0% of total assets, a decrease from 67.0% in 1992.
- Asset Diversification: The largest asset category is accounts receivable at 39.2% of total assets.
Harte Hanks Inc Competitors by Total Assets
Key competitors of Harte Hanks Inc based on total assets are shown below.
| Company | Country | Total Assets |
|---|---|---|
|
ASAHI KASEI CORP. ADR/2
F:ASA
|
Germany | €4.00 Trillion |
|
Brookfield Business Partners L.P.
TO:BBU-UN
|
Canada | CA$75.62 Billion |
|
Kolon Corp
KO:002020
|
Korea | ₩7.18 Trillion |
|
Floridienne
BR:FLOB
|
Belgium | €1.19 Billion |
|
Kairuide Holding Co Ltd
SHE:002072
|
China | CN¥258.55 Million |
|
Chargeurs S.A.
PA:CRI
|
France | €966.30 Million |
|
Ledesma SAAI
BA:LEDE
|
Argentina | AR$761.02 Billion |
|
PVP Ventures Limited
NSE:PVP
|
India | Rs5.63 Billion |
Harte Hanks Inc - Liquidity and Working Capital Analysis
Liquidity ratios measure a company's ability to pay off its short-term debts as they come due, using the company's current or quick assets. Working capital represents the operational liquidity available.
Key Liquidity Metrics
| Metric | Current | 1 Year Ago | 5 Years Ago |
|---|---|---|---|
| Current Ratio | 1.48 | 1.46 | 1.83 |
| Quick Ratio | 1.48 | 1.46 | 1.83 |
| Cash Ratio | 0.00 | 0.00 | 0.00 |
| Working Capital | $15.70 Million | $16.88 Million | $39.05 Million |
Harte Hanks Inc - Advanced Valuation Insights
This section examines the relationship between Harte Hanks Inc's asset base and its market valuation, helping to identify whether the company's assets are efficiently translated into market value.
Key Valuation Metrics
| Current Price-to-Book Ratio | 1.07 |
| Latest Market Cap to Assets Ratio | 0.20 |
| Asset Growth Rate (YoY) | -22.3% |
| Total Assets | $101.78 Million |
| Market Capitalization | $20.32 Million USD |
Valuation Analysis
Below Book Valuation: The market values Harte Hanks Inc's assets below their book value (0.20x), which may indicate investor concerns about asset quality or future growth.
Significant Asset Reduction: Harte Hanks Inc's assets decreased by 22.3% over the past year, potentially indicating divestiture, restructuring, or challenging business conditions.
Annual Total Assets for Harte Hanks Inc (1992–2024)
The table below shows the annual total assets of Harte Hanks Inc from 1992 to 2024.
| Year | Total Assets | Change |
|---|---|---|
| 2024-12-31 | $101.78 Million | -22.35% |
| 2023-12-31 | $131.07 Million | +9.24% |
| 2022-12-31 | $119.98 Million | +11.24% |
| 2021-12-31 | $107.86 Million | -9.74% |
| 2020-12-31 | $119.50 Million | +3.49% |
| 2019-12-31 | $115.47 Million | -7.76% |
| 2018-12-31 | $125.17 Million | -4.31% |
| 2017-12-31 | $130.81 Million | -38.71% |
| 2016-12-31 | $213.44 Million | -48.52% |
| 2015-12-31 | $414.62 Million | -35.94% |
| 2014-12-31 | $647.20 Million | -5.59% |
| 2013-12-31 | $685.54 Million | -2.93% |
| 2012-12-31 | $706.21 Million | -24.27% |
| 2011-12-31 | $932.51 Million | +0.61% |
| 2010-12-31 | $926.88 Million | +2.06% |
| 2009-12-31 | $908.15 Million | -0.59% |
| 2008-12-31 | $913.57 Million | -4.03% |
| 2007-12-31 | $951.93 Million | -1.79% |
| 2006-12-31 | $969.28 Million | +8.95% |
| 2005-12-31 | $889.66 Million | +7.40% |
| 2004-12-31 | $828.35 Million | +9.12% |
| 2003-12-31 | $759.13 Million | +3.04% |
| 2002-12-31 | $736.73 Million | -4.45% |
| 2001-12-31 | $771.05 Million | -4.47% |
| 2000-12-31 | $807.11 Million | +4.90% |
| 1999-12-31 | $769.40 Million | +7.58% |
| 1998-12-31 | $715.20 Million | -25.10% |
| 1997-12-31 | $954.90 Million | +61.22% |
| 1996-12-31 | $592.30 Million | +23.99% |
| 1995-12-31 | $477.70 Million | -3.86% |
| 1994-12-31 | $496.90 Million | +3.76% |
| 1993-12-31 | $478.90 Million | -7.10% |
| 1992-12-31 | $515.50 Million | -- |
About Harte Hanks Inc
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audience identification, profiling, segmentation and prioritization, and predictive modeling and data strategy; research, an understanding of customers, ca… Read more